“We have larger formats, but we don't have anything like a full-page ad, or a double-page spread. Print media has figured out the balance that makes it a viable business.”
“Based on research findings that illustrate that these units have a positive effect on branding, these guidelines will enable marketers, and publishers to embrace and implement new creative technologies. We are committed to the growth of the Internet and will continue to provide marketers and publishers with the tools they need to execute more efficient and effective campaigns.”
“Given today's market conditions, we have determined that this strategy is the best way to service our Web publishers as well as advertiser clients. Our goal in this realignment is to leverage our media sales force more efficiently as well as improve client service levels with a dedicated senior level team focused on key sites and advertisers.”
