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1-10 Quotations of
38
Leo Burnett quotes
Pioneer
American
advertising
Executive
,
1891
-
1971
Popularity:
“To swear off making mistakes is very easy. All you have to do is to swear off having ideas.”
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“If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.”
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“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
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“What helps people, helps business.”
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“Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'”
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“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.”
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“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.”
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“We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'”
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“The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.”
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“When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.”
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