“We'll be looking at a lot of factors in this test--especially cost--but I think by the fall we can do much more. And I'd like to think we can work with some of our other content partners to do that.”
“We'll be looking at usage behavior, how much revenue it brings in and how much it costs. We're committed to figuring out electronic behavior, though we're still figuring out in what exact form.”
“In the months ahead, ABC.com will not only deliver a high quality, on-demand viewing experience to users, but will also gain valuable knowledge and research to help us better understand and serve our consumers in the rapidly evolving digital world.”
