“The chicken opened up our clients' eyes to the exciting things you could be doing with brand advertising on the Web. We'd been doing innovative work like this for years, but this was the first time it was associated with a brand.”
“We've seen a slight increase. Some of the customers that we've had who haven't been with us for a few years are starting to come back. I wouldn't say it's huge, but it's a noticeable increase. I just took a rough figure last week, and I think in one day we had 30 to 40 tons to be delivered.”
“Going into a shoot, we'll plan for shooting extra stuff. Even at the shoot, you'll notice your talent may be really good at one thing. Maybe they stay in character the entire shoot. You can take them off to the side and create more content. Maybe you make alternative endings.”
“I'm looking to businesses to encourage their leadership to get involved in this kind of thing. It does take organizational experience to administer the issues that help make it happen.”
