“We believe it's hard to change people's habits and that the most practical solution is to improve the food they do eat. With a burger, for example, you would simply remove some of the fat and replace it with the seaweed extract, which is an entirely natural product from a sustainable resource. You'd have a healthier burger and it's unlikely to taste any different.”
“I think with the lack of success in the last two years, it's very important for us to win a regular-season game. The conference we're in is very difficult.”
