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“Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.”

David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

About: Responsibility quotes, Advertising quotes, Principles quotes, Managers quotes.

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11-18 Quotations of 18

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“There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.”

David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

Similar Quotes. About: Advertising quotes.

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“Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.”

David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

Similar Quotes. About: Advertising quotes.

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“Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.”

David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

Similar Quotes. About: Advertising quotes.

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“In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.”

David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

Similar Quotes. About: Business quotes, Management quotes.

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“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.”

David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

Similar Quotes. About: Advertising quotes.

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“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

Similar Quotes. About: Reading quotes.

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“The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.”

David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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“I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.”

David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

Similar Quotes. About: Advertising quotes.

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