“The next step is to keep the lines of communication open with consumers, physicians, and others to see if these changes are making an even greater impact on public health. Depending on that, we have to reassess and see what else is needed or what stays the same.”
“There is a strong record by studies that have been done for the last five or so years by FDA, Prevention magazine, Harvard University, and others that have shown DTC advertising is effective at raising awareness of medical conditions and motivating people to go and talk to their doctor and to getting appropriately treated.”
