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“If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.”

David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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1-10 Quotations of 70

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“I do not regard advertising as entertainment or an art form, but as a medium of information.”

David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”

David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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“The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”

Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)

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“The man who stops advertising to save money is like the man who stops the clock to save time”

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“Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.”

David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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“What you say in advertising is more important than how you say it.”

David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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“Kodak sells film, but they don't advertise film. They advertise memories.”

Theodore Parker quotes

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“Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.”

David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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“In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.”

David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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“Advertising isn't a science. It's persuasion. And persuasion is an art.”

William Bernbach quotes (American advertising executive, 1911-1982)

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